Two Factor or not two factor … that is the question

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Did you know that there are almost 1,000 attempts to hack account passwords every single second?

That is 1,000 now

… and 1,000 now,

… and 1,000 now.

In today’s world where cyber threats are on the rise, companies must prioritize the protection of their data and systems. Implementing a Two-Factor Authentication model is a sensible way to make sure that your tools, data and information are secure.

So, what is Two-Factor Authentication?

Two-Factor Authentication (2FA) is a security process that requires users to provide two forms of identification to access their accounts. You can see it as an extra layer of security that makes it harder for hackers to gain access to sensitive information such as username and passwords, as well as critical company data.

Why should you use a 2FA process?

Here are a few reasons why it may be important for your company to consider this option:

  1. Enhanced security

    2FA adds an extra level of security to the login process. With it, in order to access an account, a hacker would need to have both the password and the second factor (a one-time code sent by email, phone, or generated by an authentication app). This makes it much harder for a hacker to gain unauthorized access.
  2. Prevents account takeovers

    Account takeovers occur when a hacker gains access to a user’s account and can cause significant damage to the company’s systems, data, and/or its reputation and brand image. With 2FA, even if a hacker obtains a user’s password, they will not be able to access the account without the second factor.
  3. Meets industry standards/ requirements

    This may be one of the reasons why many companies are implementing a 2FA protocol. For industries with very strict requirements (or even regulations) regarding data security, companies may be required to use 2FA to be in compliance.

    By using 2FA, companies can demonstrate their commitment to data security and avoid potential fines and penalties for non-compliance.
  4. Easy to implement

    2FA can be easily implemented for most systems and tools, and many already have built-in 2FA options. In many cases, users simply need to enable 2FA in their account settings, and they’re good to go!
  5. Improves user trust

    By using 2FA, companies can show their customers, users, and partners that they are committed to protecting their sensitive information. This can build trust and improve customer satisfaction, as users will feel more confident that their information is secure.

Are you in charge of making these decisions, or at least, of bringing the discussion around it in your organization? A word of warning for you then: It is possible that some users would be a bit against the implementation of 2FA, as it requires an extra step. Imagine that because some users decide that taking 2 extra seconds to verify a code on their email is too long, and this protocol is not implemented, and this user’s computer gets hacked and access to your data is obtained. Was it worth it? I bet it would not be. As the saying goes… it is always better to be safe, than sorry.

The Perfect Artwork Request / Briefing

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Depicts a dartboard with red darts on it
Photo by afif-kusuma-RjqCk9MqhNg

What is an Artwork Request/Briefing?

An Artwork Request is the start of the journey for a design agency. It contains the description of work that needs to be done on a design so that it meets all the necessary requirements to be ready to print and produce. This is applicable to both new designs and edits, and covers the process until it has gotten the sign off from all necessary departments and external parties.

Your design agency/studio needs a good request so that they can translate those requirements into a good artwork version.

Why is a perfect artwork request/briefing important?

  • It guarantees that you, as a client, get what you are expecting from your designs
  • It will reduce the number of back-and-forth iterations to complete the project
  • It assures that the chance of error is kept to a minimum
  • It makes turnaround times faster

Sounds simple. But in reality, it is not always so.

Why is that?

The reality is that many of the people making change requests do not create their information themselves, but they receive it from a third party (or sometimes even fourth). Frequently in a different language.

Furthermore, the level of understanding and knowledge about design/printing specifics of everybody involved in the artwork process varies a lot: across organisations, across different roles, across countries. It is literally impossible to expect that every single person involved knows the same, and that they are good at translating that information into an actionable instruction.

When that happens, and not enough/clear information is provided, it is very easy to fall into a trend that leads to extra time to ask questions and get answers, and to obtain and provide the right details (measurements, keylines, logos, images…).

What is then the perfect request?

The perfect request is one that describes the changes required in a way that makes the outcome anticipated clear and agreed on by both the requestor and the executor, but also other parties that may need to get involved later (e.g. manufacturer).

The perfect request should cover 5 main areas:

  1. Product guidelines – becoming familiar with the client’s guidelines is a pre. All designs must follow these, so they become a hidden requirement after the first iterations with a customer, but nonetheless, a very important item to request at the beginning or refer to.
  2. (Manufacturing) technical requirements – any printer/manufacturer requirements are important to understand so that the artworks are not sent back for adjustments at the last step of the process.
  3. Key data – including the text, changes to this, and graphics that the artwork needs to include and any earlier mockups or open artworks that may exist.
  4. Keylines – attach these always to a request, as using a wrong one will require big changes to your artwork versions.
  5. Format specifications – dimensions and other details about the artwork.

Obtaining this information may require interaction between different departments. It may be best to ask the experts on each area to pitch in to your request so that you get the right information in one go. Also important to have one system where to collate it all, rather than letting it fly through emails and attachments. But we can talk about that another time!

The important thing is to establish a great collaboration between your design agency and your quality and/or regulatory teams. They, together, need to manage the workflow process in a way that brings an artwork from request to execution with the least amount of changes and time to market.

And this collaboration starts with defining what is for your company a perfect starting point, using the above criteria, and what information needs to be provided and by whom at the start of the process.

Do you already know what YOUR perfect request looks like?

Share with us your perfect briefings via: marketing@twonas.com!

Zuriñe García
Marketing